Sheetz Private Label Nuts & Snackz

In an effort to simplify design and create an up-to-date and easily readable package; I was tasked with reevaluating the private label nuts and snacks offerings.


Taking into consideration shelf placements, where the customer's eyes track when scanning shelves, and how the product settles in the bag; we landed on a design that allows for uniformity across snack types with large bold product callouts and easy-to-read highlighted nutrition information.