Sheetz Brand Wall

The Sheetz Brand Wall is a key visual when you walk in to any Sheetz store. Printed from floor to ceiling, it serves as an opportunity to connect emotionally with our customers by highlighting the brands offerings, core values, and attitude. As the Sheetz visual identity across other advertisements began to modernize, it came time for the Brand Wall to follow. Not only does the new artwork align more with the current Sheetz brand, it streamlined the design process by moving from various scalable elements to one repeatable sticker pattern.