Sheetz Shop Black Friday Collection

For this shoot I served as the Creative Lead in charge of organizing models, crafting the shot list, selecting props, and working alongside Adam Milliron (Photographer), Ana Kelly (Food Stylist), and their teams to execute the vision I had for this merch drop.

Set at a roller rink in Pittsburgh, PA ; we wanted to showcase the Black Friday collection in a retro-filled, nostalgic way that represented the tie between the current merch and new merch collection. The set of the roller rink, the disco balls, and funky patterned carpets match perfectly with the old-school Sheetz logo choice, retro Sheetz stripes, and classic race car styled t-shirts we dropped in this collection.