Sheetz Shop Fall/Winter Collection

I served as the Creative Lead for this shoot. I organized models, shot list, prop selection, and work alongside Adam Milliron (Photographer), Ana Kelly (Food Stylist), and their teams to execute the vision I had for this merch drop.

Set at a cabin in Ligonier, PA ; we wanted to showcase the new collection in a way that represented the attitude of our Sheetz customers. The ones who chase the chill instead of hiding from it. Those who want to layer up and head outside to show winter what they're made of - all while donning this merch of course. This collection was made for those who embrace their inner hiber-notz.